To make a sale, bring new insights about your customer
Just out of a conversation with one of our Brand consultants and got a great learning.
Customers buy from you not because your product or service is better but because they believe you bring new insights into their industry.
So, start having an opinion or independent perspective about what is happening in the industry you are working in or targeting at. Knowledge can only be a support argument in sales process.
Its learning of a life time for me.